Monday, August 11, 2014

LED Sign Sources.....Manufacturer or Reseller?

With the internet constantly delivering us daily commercials for all types of products, tracking what we shop for, and then using that information to bombard us with more options.....cell phones, daily use products, and even big ticket items, including cars and yes, even LED signs. How do we sort through this maze of information to determine what the best source is for LED signage? Sounds easy, right? Well, not really!  

Most folks out there are busy building their businesses and I have found that most people REALLY believe that all LED sign are the same! That's like saying all cars are the same! I have often asked potential LED buyers a simple question. "Have you just shopped online, or have you had demonstrations on LED signs from different companies?" The answer 99.9% of the time is: "I have shopped exclusively online." 


Taking this a step further, and I'm astounded by how many people have NEVER looked at or even touched an LED sign in person prior to buying! That has amazed me for years.....why is that?  Well, the answer is simple. THERE IS NOT AN ALTERNATIVE!


Very few companies carry inventory. The capital investment required to do so, is just out of the financial reach of most sign companies. After all these signs are not cheap! There are hundreds if not thousands of sign companies all over our great Nation that sell, but do not manufacturer their own LED displays. These folks are classified as Resellers. They purchase LED signs from a "source" and then mark them up for sale. There is nothing wrong with good ole capitalism and this is the norm in almost all cases.  


In other cases, the company selling the LED signs are not LED experts. So, what happens to the general consumer in this case? Well, having been in this industry for many years, I can tell you it can get very difficult for the customer of a reseller! Most people don't realize that LWD signs are generational, just like cell phones, that we all use and upgrade every 2 years for the latest and greatest!


What happens is that the reseller, not being well versed in the industry, does not plan for their clients future?! What in the work is this lady talking about? I'm talking about the fact that these products are electric, and you can bet that at some point in the life of the LED sign, parts will in all likely hood be needed!   


So, here you are, your LED sign is 2 maybe 3 or 4 years old and all of the sudden you need parts. You call the sign company you bought the sign from to get nothing but crickets!! They don't have parts because they purchased signs from "somewhere and that "somewhere" will not supply parts for an older model, and they never even thought to keep parts for the signs they sold. Sound ridiculous? Trust me, it's not! Here at LED Resource, we get call from desperate consumers DAILY who bought from "someone" and they are gone, or just can't help even if they wanted too. So, the hunt is on! I had a call from an IT Director just yesterday. He was determined to find parts for a big sign at his church. He said, "If I can just find the parts, I can keep this thing going!" In an effort to  help, I asked him to go and look for a makers mark anywhere on the unit. He called me back and said he found one, but it was in an Asian language!  It became very clear that this customer was just out of luck! So, what is the number one thing to take from this?  NEVER EVER buy an LED sign from a reseller! The first question any savvy consumer will ask when looking for a reputable source for an LED display is to ask, "Are you the manufacturer?"


If the answer is no, then move on and save yourself future headaches. Here at LED Resource, our signs are manufactured to our specification, our design, our quality control and we ALWAYS stock parts for every generation! Our Showroom is packed with over a million dollars of IN STOCK inventory! Want your sign today? You can have it today! Our Showroom is located at 10963 Cutten Rd. C-102 in Houston Texas. We are located at Beltway 8 and 249! Come visit! We will show you all the different types, and sizes available, and you can see, learn and experience LED signage at it's finest. Come look and learn, before you buy!



Judy Dennis, Corporate Business Director   832-900-9434   judy@ledresource.us        

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